Independence, without the trade-offs.
eTrust Financial Group gives independent agents the carriers, training, and infrastructure of a top agency. The contracts, the book, and the brand stay yours.
Backed by carriers families trust
We partner with the most established names in life insurance, so our agents always have the right product for their client.
eTrust Financial Group operates as an independent agency under UniTrust Financial Group, one of the country's most established independent insurance organizations, with thousands of agents in all 50 states.
Why most agency homes don't last.
Most agents start somewhere that promises freedom and ends up costing them control. We built eTrust because we couldn't find what we were looking for either.
Captive contracts dressed as independence.
"Independent" agencies that quietly route every contract through one carrier, with quotas to match.
Tech that's a CRM and a hope.
A login, a spreadsheet, a Facebook group. No real lead flow, no transparent reporting, no infrastructure that scales as you do.
"Training" that's a recorded webinar.
A 90-minute onboarding video and sink-or-swim mentorship. Then they wonder why most new agents don't make it past month four.
Compensation that gets renegotiated.
The split looks great in the recruiter call. Nine months in, the contract changes and the override grows.
Three things, done right.
Independent by design.
We're not captive to any single carrier. Our agents place clients with the best fit, not the assigned product.
Built on real training.
New agents get a structured path from licensed to producing: daily training, real mentorship, and a system proven across hundreds of careers.
Real infrastructure.
A serious CRM. Clean lead flow. Transparent comp. The systems behind a working agency.
Three paths. Only one keeps it yours.
One product, one paycheck.
- One product line. The carrier's.
- Quotas tied to corporate goals, not your clients'.
- Your contracts go with the company when you leave.
- Salary plus carrier bonus structure.
Independence in name only.
- They take equity in the book you build.
- You give up upside to get the platform.
- Their tech, their rules, their renegotiations.
- Compensation structures that shift as you scale.
Your brand, your book, our infrastructure.
- Appointments with the country's most established life insurance carriers.
- Your book stays yours. Always.
- A real CRM, clean lead flow, transparent reporting.
- Industry-leading commission. No salary caps. No draws.
Insurance done with integrity.
At eTrust Financial Group, we believe life insurance should be built around the family that needs it, not the agent who sells it.
We were independent agents before we built this. We saw what was wrong with the agency homes we started from, and we couldn't find a better one. So we built it.
That means our agents have access to the country's most established carriers, the freedom to recommend the right product for each client, and infrastructure that runs without quotas tied to a single brand. No conflicts of interest baked into the comp plan. No equity in the book you build. No catches.
For our agents, it means a career built on trust with their clients, their carriers, and us. For the families we serve, it means coverage they can rely on, placed by someone whose only job is to get it right.
Four things, in order.
Independence
We're not for sale to a single carrier. Our agents place clients with the best fit, every time.
Discipline
Daily training, real systems, producing agents teaching the next class. No shortcuts.
Ownership
Your book is yours. Your contracts go with you. The career you build, you keep.
Trust
Built around the family that needs the policy, not the agent who sells it.
Three paths. One agency.
We hire driven, coachable agents at every stage. Pick the path that matches where you are now.
Licensed, ready to produce.
A 90-day path from licensed to writing your first families. Daily live training, 1:1 mentorship, and a system proven across hundreds of careers.
- Daily live training at 11am EST / 8am PST
- 1:1 mentorship from active producers
- Lead support from day one
- Commission-only structure, no salary caps
Established carriers. Your book.
You already write business. We give you appointments with leading carriers, clean lead flow, and the platform of a serious agency.
- Appointments with established carriers
- Industry-leading commission payouts
- Real CRM and transparent reporting
- Your book stays yours. Always.
Recruit. Train. Override.
You're building a team under your own brand. We give you the infrastructure to scale: recruiting tools, training systems, and a clean override structure.
- Recruiting and onboarding tools
- Training systems for your downline
- Transparent override structure
- Your brand, our infrastructure
Already in the interview process? Continue here →
Things agents ask before they say yes.
Do I keep my contracts and book of business?
What does training actually look like?
How does compensation work, and is it negotiable later?
What support do I get after the first 90 days?
Looking for coverage for your family?
We help families across the country protect what matters most. Mortgage protection, term life, and final expense coverage from carriers you can trust. Connect with an agent who'll find the right policy for your situation.